“Great dude. Straight shooter.”
Kevin credits Luke with helping him work through mental roadblocks affecting business and life.

FOR MEN BUILDING MORE
You’ve built a business. Now build the body to enjoy it. Personal coaching to lose fat, build strength, and bring more energy to everything you do.
The Lean Body Method™ · Built for real life
FIT MEN PROJECT / PERSONAL COACHING
The business. The family. The full calendar.
Your health belongs in that picture.
The Lean Body Method helps you build practical training, nutrition and lifestyle habits around your responsibilities. A clear plan and a coach in your corner make it easier to keep showing up.
SIX STORIES. DIFFERENT STARTING POINTS.
There’s a person, a full schedule and a different starting point behind every result.
Explore all 9 transformations
Business owner · Father of three
With several businesses and three daughters, Andrew made his health part of an already full life.

A full-time career · A life beyond the desk
Marc built a routine that travelled with him and found benefits well beyond the scale.

Optometrist · Father of two
Nick rediscovered confidence, gained strength and found himself diving for a baseball with his son again.

Commercial real estate appraiser · Father of three
Danny built muscle and a more sustainable routine around a demanding career and family life.

Father of three · Home training
Already active, this father wanted a more effective way to build strength and improve his physique.

Founder & COO · Impakt Media
Jeff made space for his health while building a business and completed a 500-plus-mile bike ride.
Individual client experiences. Results vary.
THE LEAN BODY METHOD™
A clear plan. Personal guidance.
A way of getting fit that makes
sense for the life you lead.
A personalized approach that considers your goals, schedule, and constraints.
What would feeling fit make possible?
Work. Family. Travel. All part of the plan.
Time-efficient exercise and practical nutrition, with skills you can keep using.
Focus your effort where it counts.
Build repeatable habits around real food.
Weekly accountability, data-informed adjustments, and access to support.
Recognize wins. Work through obstacles.
Keep learning what works for you.

MEET YOUR COACH
From working with professional and Olympic-level athletes to coaching business owners, Luke brings a foundation in Exercise Science Kinesiology to every coaching relationship.
His approach starts with a simple belief: fitness should help you get more out of your life.
IN THEIR OWN WORDS
MORE THAN A BEFORE & AFTER
“Great dude. Straight shooter.”
Kevin credits Luke with helping him work through mental roadblocks affecting business and life.
“What’s more important than your health right now?”
Andrew describes a healthier routine that supports the person, parent and business owner he wants to be.
“He made himself available whenever I needed him”
Jeff values the guidance and encouragement he received, including support during his long-distance cycling challenge.
Client experience summaries, with short excerpts where shown.
START WITH SOMETHING USEFUL
Practical resources to help you start moving forward.
The Lean Body Method mini-course
Four free daily emails introducing Luke’s approach to fat loss, muscle and performance.
Get the free mini-course →Go-to meals
Simple, protein-focused recipes for meals you can put on repeat.
Get the meal guide →The Posture Protocol
A video mobility routine for people who spend much of their day at a desk.
Explore the routine →
THE FIT MEN PROJECT SHOW
Join Luke for conversations about fitness, nutrition, performance and the mindset behind meaningful change. Hear from specialists and people putting their limits to the test.
Explore Luke’s Live Great Lifestyle episode archive. Have a story to share? Apply to be a guest ↗BEFORE YOU START
A little clarity for your next step.
Yes. Your work, family, travel and available training time shape the plan. Coaching focuses on repeatable actions you can fit into the life you already have.
Personalized training and nutrition guidance, education, progress reviews and regular accountability. The application call is the place to discuss exactly what support would fit your goals.
Bring that experience with you. Luke will discuss what helped, what got in the way, and which habits need a different approach this time.
The plan is built around your situation and the equipment you have. Clients have trained at home, in a gym and while travelling. Discuss your setup with Luke on your call.
Complete the coaching application and follow the scheduling instructions. The conversation covers your starting point, goals and whether working together is a good fit.
YOUR NEXT CHAPTER
Tell Luke where you are now, what you want to change, and what keeps getting in the way. Your first step is a conversation.
Apply for coachingShare your goals. Explore the fit. Make a plan.